Cost per order Navigationsmenü

Direktmarketing


KennzahlWerbeaktiondurchschnittlichenKostenAbonnementsDirektmarketingErfolg





Cost per Order (CpO) ist eine Kennzahl für die bei einer Werbeaktion angefallenen durchschnittlichen Kosten je erreichter Reaktion, z. B. einer Bestellung oder eines abgeschlossenen Abonnements.


CpO=Gesamtkosten der AktionAnzahl der Reaktionendisplaystyle CpO=frac Gesamtkosten~der~AktionAnzahl~der~Reaktionen


Cost per Order ist eine Kennzahl, die im Direktmarketing ein wesentliches Kriterium für den Erfolg einer Aktion oder eines Konzeptes darstellt.







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